HUUB is a premium endurance sport apparel and wetsuit brand with an ethos of continuous improvement and deliverance of speed in all its products. Born in the water world of triathlon wetsuits in 2011, HUUB now dominates triathlon clothing, wetsuits and accessories promising innovation and speed.

Founded by sports industry leader Dean Jackson – the HUUB brand takes its name from human movement specialist Professor Huub Toussaint. Dean founded the HUUB brand after amassing three decades of experience, with previous roles across the swim, bike and run industry categories.

Focusing wholly on the athlete and maximising performance and comfort, the HUUB team explores both the odd and the conventional to create the best. HUUB’s exploration of becoming the fastest and the best now takes them into new sports and new categories, new countries and exciting scaling opportunities.